Mining Your Own Business in Retail Using DB2 Intelligent Miner for Data
The new challenge of integrated solutions is to get more knowledge from data in order to build the most valuable solutions. This IBM Redbook is a solution guide to address the business issues in retail by real usage experience and to position the value of DB2 Intelligent Miner For Data in a Business Intelligence architecture. Typical retail issues are addressed in this redbook, such as: How can I characterize my customers from the mix of products that they purchase? How can I decide which products to recommend to my customers? How can I categorize my customers and identify new potential customers? This book also describes a data mining method to ensure that the optimum results are obtained. It details for each business issue: - What common data model to use - How to source the data - How to evaluate the model - What data mining technique to use - How to interpret the results - How to deploy the model Business users who want to know the payback on their organization when using the DB2 Intelligent Miner For Data solution should read the sections about the business issues, how to interpret the results, and how to deploy the model in the enterprise. Implementers who want to start using mining techniques should read the sections about how to define the common data model to use, how to source the data, and how to choose the data mining techniques.